SEPHORiA 2023
SEPHORiA 2023
With a small dedicated team, I worked on developing the look and identity of Sephora’s Immersive beauty event SEPHORiA. I joined this project in its early stages, which allowed me to be part of the whole process, from working on illustrations, to ideating and developing social concepts for the event.
SEPHORiA IDENTITY
Sephoria 2023 would be the first in person Sephoria since lockdown in 2023. We updated a lot of the elements from previous events to honor Sephoria’s identity but update it into 2023.
With a huge focus on undiluted color, gradients and grain, we were able to create an identity that honored previous events, but also brought the event into the present.
Digital Ads
Digital Ads
